3 Simple Ways to Increase Your Food Truck Revenue

Owning a food truck is hard work! The competition can be stiff, so it is important for food truck owners to remain agile and adaptable. Sure, there are many different ways to increase revenue, but which are the most effective?

Below are three methods you can use to increase your revenue.

1) Add New Services

If you were a movie producer, would you want to limit the platforms where people could access your movie or would you want to make it as widely available as possible?

On a similar note, you want to make your food truck as easily accessible as possible. This may include mobile pre-ordering and delivery options. Mobile pre-ordering makes the ordering process smoother for returning customers. Delivery options are more feasible when done through a third-party company.

You will also want to increase visibility so that new customers know where to find you. While Twitter and Instagram are great, food truck finders such as Goodfynd are also great resources to take advantage of.

2) Events and Catering

Getting into events are a bit trickier, but the reward can be great. You will want to be aware of the expected attendance, as well as the fee in relation to your truck’s price points. You will also need to make sure that the event is a good fit for your food truck’s menu options. For example, if your truck serves a specific type of cultural food, find cultural events that will allow your food to stand out.

Catering may be less of a risk since, in many cases, a definitive amount of food is requested, which ensures that you are paid in advance. Some food trucks prefer catering throughout the week if the location is less saturated with other dining options.

Either route is great in that they provide additional income and more exposure. With more exposure, you may acquire and retain more customers or be invited for more events. Imagine, for example, if you own a food truck that specializes in BBQ. You enter a BBQ contest and win! Not only will you likely be invited back to that event, but you will also have won an award that can significantly increase your brand awareness.

3) Get Creative!

Some food trucks live by the mantra, “if it isn’t broke, don’t fix it” — and it works for them. Other trucks have seen much success by changing and adapting their menus. Consider rotating seasonal items on your menu and stay up-to-date with the latest food trends to always have an edge.

Owners should also make their food truck as approachable as possible by fostering a friendly atmosphere. Some owners have added music or gimmicks, such as wearing festive attire that is in line with the theme of the food they serve. Others have added a “happy hour menu” with food at discounted prices during slower times.

It is your business, so you have the power to choose how you want to operate it. Put yourself in the mindset of the consumer and think about what would attract you. Whatever you decide, be yourself and allow your creativity to shine through, and your food truck will stand out!

Find your favorite food truck now!

Top DC Food Truck Festivals to Look For This Summer

It is officially summer, which means food truck season is in full swing! This is the time of year when outdoor events are abundant, and food trucks are often sought out by hungry patrons. Everyone loves food trucks, so here at Goodfynd, we’ve compiled a list of upcoming events where you can find food and fun in and around the Washington, DC area. We’ll be sure to update the list as more festivities come up!

TRUCKEROO — June 29, August 10, September 14, 4-11pm

The Bullpen, Washington DC

Cost: FREE

Voted the #3 best festival in the southeast, Truckeroo is a well-known family-friendly festival around the District that occurs monthly through October. Although the food trucks are the centerpiece, the event features live music, cold drinks and games as well.

TASTE OF FAIRFAX — June 30, 11am-6pm

Fair Oaks Mall, Fairfax VA

Cost: $10+

This family-friendly event includes great food, performances, and live music. There will be plenty of fun exhibitors to keep the kids entertained. Each price point affords you more tickets to sample local restaurants, chefs, and food trucks. You can avoid the ticket line by buying them in advance, but you can always buy more at the event.

TRILL GRILL FEST — June 30, 3-11pm

Festival Grounds at RFK Stadium, Washington DC

Cost: $40+

This backyard BBQ-meets-music fest-meets-field day covers all bases. The festival includes acts such as BIG K.R.I.T., Bun B, and Mr. Rogers, as well as an all-star lineup of food trucks. Activities include a flip cup tournament, trap yoga, “for the culture” games zone (spades, dominos, etc), and a VIP lounge for a premium price.

BLADENSBURG FIREWORKS — July 6, 6-9pm

Bladensburg Waterfront Park, Bladensburg MD

Cost: FREE

This family-friendly event includes food trucks and a DJ as well. Be sure to get there early, as the fireworks will be sure to draw a crowd.

MARYLAND FOOD TRUCK FESTIVAL — July 22, 11am-7pm

Kinder Farm Park, Millersville MD

Cost: $5 in advance, $7 at the door (kids under 12 get in free)

This festival boasts a wide arrange of cuisine, including Greek, Italian, Mediterranean, Caribbean, Creole, BBQ, soul food, seafood, pizza, and desserts. It will also include local artisans, vendors, and a kid’s zone which features activities such as moon bounces, arts and crafts, and face painting.

TRIFECTA FOOD TRUCK & MUSIC FESTIVAL — July 28, 12-9pm

2200 York Rd, Lutherville-Timonium MD 21093

Cost: $15 until July 23, $20 after (kids under 12 get in free)

Baltimore County’s largest food truck festival, Trifecta, will include over 35 sweet and savory food trucks. Still not sold? The festival also includes 40+ local artisans and vendors, live music, fashion trucks, and a pie eating contest. The kids have an array of options as well, including bounce houses, a mechanical bull, dunk tank, inflatable slides, arts & crafts tent, and the Oriole bird.

PIZZAFEST DC — August 4, 11am-7pm

Freedom Plaza, Washington DC

Cost: FREE ($49 for VIP)

This one is definitely for the pizza lovers. For the first time in the DC area, local restaurants, food trucks, and other licensed street vendors will come together to showcase their pizza from around the world. Other features include beer from local craft brewers, wine, live music, artisans and crafters, and a kid’s zone.

BEER BACON MUSIC FESTIVAL — September 15, 1pm-5pm

Laurel Park, Laurel MD

Cost: $25+ (kids 10 and under get in free)

Besides the obvious features, look out for interactive lawn games and food and merch vendors in an expansive outdoor area. The price of admission includes over 75 penny beer samples to choose from, but you can also purchase 12 ounce pours separately.